Posted on 26. April 2010 06:21 by qtoddwalters

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Exclusivity Sells!! As an elite real estate agent you know the value of exclusivity, how you must be different than the other agents in your market place.  How your offers must be compelling and shout VLAUE!  Well, are you actually doing what you know to do?  Buyers want deals.  They perceive that deals are found where other buyers aren’t.  If you are not testing your marketing with words that describe exclusivity – you are really missing out on better leads.  Foreclosure once was a good word for exclusivity – but not any more since they are more common.  But what about other “deal exclusive” words like DIVORCE or ESTATE or GOVERNMENT OWNED??  Using words to sell exclusivity to buyers will bring more must act, motivated to buy now buyers to your door step.  The above ad is a good example.  You would be wise to test variations. Remember your job is to sell Priority Access to Proprietary Information.  After all, that is what your prospects want.

 

At the Platinum Conference in May we will have a very solid session on leveraging Exclusivity and Nice Marketing that if acted on will help you make 2010 your best year ever!!  Have you registered yet?

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Last month we had 5 Agents Apply for Platinum, but only 2 were accepted into the program.  At each conference we publish a report with all of the Platinum Members as well as those who have achieved Millionaire Agent Status in Platinum.  Congratulations to Dave Worrie, one of several who will be recognized as reaching that milestone.  Here’s his note to me:

 

From: dworrie@comcast.net [mailto:dworrie@comcast.net]
Sent: Wednesday, March 31, 2010 11:18 PM
To: tw@toddwalters.com
Subject: Dave Worrie Joins Plat Million $ Club


Todd , During the real estate recession of 2009 , I am happy to report we closed $1 Millon In GCI (see attached broker letter) !!! Please add me to the Million $ Club list . Thanks for all you do. 

David Worrie, Realtor
Top Ten Agents - Richmond, Virginia
THE DAVE WORRIE TEAM, INC.
Remax Commonwealth
Email: dave@daveworrie.com
804-521-5007 ext. 211
804-521-2897 (fax)

 Did you know there was a 16% increase in the number of US Millionaires in 2009???  More wealth is created during recessions than at other times in history.  We will be discussing this in detail during the Marketing to the Affluent Real Estate Prospect session at the Los Angeles Conference!

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ALWAYS RMEMBER -

Your referrals earn you $1,000!  To refer an agent you think would be a good fit for Platinum, simply email me the agents contact info – name, phone number and email address – to platinum@toddwalters.com. 

 

I will give them a call, have a one on one talk about their business and give them some insight into our mission for Platinum Members.   If it’s a good fit, the agent will get the green light to move forward and apply for participation in Platinum.  At that time, CP Coaching will give the final stamp of acceptance. 

 

I will let you know of that and insure you receive a $1,000 credit off your Platinum Premium.  This is an excellent way to surround yourself with like minded agents all working for the same goal.  That’s platinum@toddwalters.com for any member referrals.

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Foreclosures in the Best Real Estate Market on the Planet??  YES – We just formalized a relationship with an outsourcer with over 1,000 REO’s to assign in Ontario.  More are coming.  We have an upcoming conference call with CAN agents to discuss what you need to do to become one of the agents to list and sell these REO’s.  Look for an email on that and don’t miss this call.  

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And to get you warmed up for the NEXT Platinum Coaching Webinar “How to Build an Inside Sales Team that Will Make You Millions”  coming up Wednesday April 28th…. Check out this email from Platinum Member Nevin Hollett.  He and his business partner Craig Williams are discovering how just ONE awesome ISA can quickly take your business to a whole new level. 

 

From: SRS0=yXtiKO=LY=craigwilliams.ca=nhollett@srs.bis.na.blackberry.com

[mailto:SRS0=yXtiKO=LY=craigwilliams.ca=nhollett@srs.bis.na.blackberry.com]

On Behalf Of Nevin Hollett

Sent: Tuesday, April 13, 2010 5:10 PM

To: Todd Walters

Subject: Hitting our stride

 

Todd

 

Just wanted to let you know that as of today we have posted our best month ever.  23 ends so far this month. Our previous best is 22 in a month.  This platinum program is really starting to show its benefits. I'd love to hit 40 + closing this month. I will keep you posted.

 

Nev

NEVIN HOLLETT, Partner

The Williams-Hollett Sales Team

www.williamshollett.ca

nhollett@williamshollett.ca

709-697-2250 (cell)

709-437-5050 (office)

709-437-1460 (fax)

AWARDED "2009 SALES TEAM OF THE YEAR"- CHBA-EN

 

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Los Angeles Platinum Conference – Better get your Duct Tape ready,.

 

The May 17 and 18 Platinum Millionaire Agent Maker Conference in Los Angeles CA will be the best Platinum Conference ever.  Count on it.  This two day 20+ hour jam packed event will leave you with exactly the right prescription to what ails your business growth.  No one said getting to a Seven Figure Net Income was easy – but it can be easy-er.  You will need some Duct Tape for your head to keep it from exploding.  You have heard me say this now at least three times a year, six years straight.  This event though, better bring the kind with extra holding power.

 

If you have not reserved your spot for the conference, please get to the coaching site and click on the Schedule Tab/Live Meetings.  I have posted the Agenda on the Coaching Site under Proctalk/Todd’s Messages. 

 

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Have you taken the time to watch any of the CP Training Video’s or Read the Call Decks under the Resources Tab on the Coaching site??  Every successful Platinum Member is an expert at the fundamental Systems revealed here.  I have personally made it a point to watch, review and read about the systems laid out several times over.  This might give you a clue as to why I can think quickly to help you with any issue or problem you are having in your business.  All good solutions come from a rock solid foundation of proven success.  Make it a point to watch and listen to the resources there.  Better have a note pad handy, you will discover much from what you have over looked or forgotten.   

 

Until next time – Go Sell Some Houses!!  And if you are going to sell – sell big. 

 

TW

Platinum Coach

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Posted on 2. September 2009 09:07 by support

Alpharetta Homeowners: How Has President Obama’s Economic Policies For the U.S. Housing Market Affected Your Homes Value?

Before Listing with Any Agent, Find Out On Line

Free Quick Over the Net Home Evaluation

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So, how are you using the “news” to bring in more prospects?   Using News Worthy events or people is a great way to increase response in your marketing.  The above ad is certainly an attention getter and has proven effective in print and in on line marketing.

 

If it were me, this ad would be embedded on every move up listing I posted on Craig’s List.  I would also be testing it in the news section of your small local community papers.  If I were in Canada, it would be tested on post cards as well.  You can even turn this ad into a very relevant editorial style ad.  Obama is not just in the news, he is the news.

 

At the Platinum Conference in May we will have a very solid session on leveraging news and events as a magnet to increase your lead generation.  For those coming to the Summit in Montreal, you will get to see the early ad winners using this very effective technique.  For a coveted seat at our next conference, email Platinum@toddwalters.com and we'll discuss it.

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Last month we had 9 Agents Apply for Platinum, 5 were accepted into the program.  At each conference we publish a report with all of the Platinum Members as well as those who have achieved Millionaire Agent Status in Platinum. Your name can be on the list too - you just have to seriously want it to be.

 

Platinum is not for everyone.  But it is for Success Minded Agents who hunger for a More Profitable real estate business that will serve their life.  One that will pay them upwards of seven figures so they can live a life of plenty.  Its been great to see almost 60 agents in the last 5 years achieve this milestone as a Platinum Member. That is on average 15 less years than it takes the average small business owner.  We do have a true Altas, road map, complete with easy to copy systems that insure a six figure income goes to a seven figure net income in no time flat.

 

We encourage members to be on the look out for success minded agents - like you.  Those who really want to take their business to higher levels.  In fact, for every agent you refer to Platinum and gets accepted into the program, we’ll give you $1,000. 

 

To refer an agent you think would be a good fit for this program, simply email me the agents contact info – name, phone number and email address – to platinum@toddwalters.com. 

 

I will give them a call, have a one on one talk about their business and give them some insight into our mission for Platinum Members.   If it’s a good fit, the agent will get the green light to move forward and apply for participation in Platinum.  At that time, CP Coaching will give the final stamp of acceptance. 

 

I will let you know of that and insure you receive a $1,000 credit off your Platinum Premium.  This is an excellent way to surround yourself with like minded agents all working for the same goal.  That’s platinum@toddwalters.com for any member referrals.

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The last Platinum Coaching Webinar Tuesday, February 16 was paramount to more income. I showed members how you to grow profits without any additional sales through the magic of Price Elasticity. It has been recorded and posted to the Coaching Site -  It details How to Increase Your Income Literally Overnight by leveraging the Systems Necessary to Increase the Size of Each Sale.  For a sneak peak at this coaching webinar, email me at Platinum@toddwalters.com  

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And to get you warmed up for the magic of price elasticity….check out this email from Platinum Member Mike George.  Although Mike did not just fall of the turnip truck, he is now like a kid in a candy store and for good reason.

 

From: Mike George, CRS [mailto:Mike@......com]

Sent: Friday, January 29, 2010 3:20 PM

To: 'Todd Walters'

Subject: Todd, Thank You!

 

Hi Todd!

I took your advice from our recent phone conversation as well as what you said in Atlanta last week and I was able to take my first 7% listing this morning, of course with a 4/3 split and I have you to thank for that!  All I had to do was ask/tell them what our commission was when they asked. No one batted an eye. I was competing against another agent who had an appointment later today, as well as her previous agent who had yet to renew the expired listing. I gave her my presentation and when she asked me to just give her the paperwork so she could send it to me later, I said no problem, but let me ask what did you need to think about (isolated the objection-per TW’s instructions) she hesitated for a moment, then laughed and said “Oh, let’s just go ahead and get this done”! She then called and cancelled her other appointments!  Oh yes, and one more thing,  I have built in an automatic $2500 dollar price reduction every 14 days also.  So I guess its Thank You times 3 on this one! The trip to Atlanta was well worth it! Hope to talk to you again soon!

 

 Best of Success!

Mike George

MBA, CRS, CDPE, GRI, e-PRO, Realtor(R)

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One Final note…

 

The March Platinum Summit in Montreal will blow you away with All of the Systems Necessary to Grow a Winning Team.  We still have some room – not much though.  Please note:  You will need a pass port to enter Canada of traveling from the U.S. 

 

If you have not reserved your spot for this even, please email me asap to platinum@toddwalters.com with the number of team members you are coming with. 

 

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MORE STUFF: The Distress Sale University tab on the Coaching Site Tool bar is your link to   If you are in a Distress Market or targeting Need to Sell Sellers – the systems there are solid resources for you.

 

Until next time – Go Sell Some Houses!!  And if you are going to sell – sell big. 

 

TW

Platinum Coach

 

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